Thursday, April 13, 2006

A Circular Life

Many, many, many years ago, when circulars were sometimes printed using a Gestetner machine, I was an envelope stuffer. It was my first paying summer job. The company was trying to sell hearing aids and the owner was mailing an advertisement to everyone in the city. He obviously didn't know anything about marketing.. He also didn't pay much and I can't remember the hourly amount I received. I do remember coming home with navy blue fingers every afternoon.

Circulars have changed and so has the marketing approach. Last night I spent a little time stuffing envelopes at my daughter's office. It was a volunteer effort. I was there and had to wait for a ride so I offered to help. The advertising is targeted, as they say in marketing, and the gorgeous info flyer will be sent out with a newsletter and a fridge magnet. I hope it will be very successful.

I think my glasses are still at the office so this wee blog is in large print. Maybe marketers should consider printing most things in larger print since Canada has an aging population. Last week, I received a flyer from the real estate agent who sold me my apartment. It was printed in 8 point font, I just know it was because I've set up brochures and you just can't get so much print into the available space unless you are using 8 or less. I had to peer closely at it and after trying to struggle through the first paragraph, I put the flyer in the circular file.

Happy Easter and find an egg for me will you. I can't see a darn thing.

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